Finding a lasting, timeless and attractive gift
With Mother’s and Father’s Day approaching, the question of the perfect gift once again arises. Giving a gift is more than a simple gesture: it’s the expression of an intention, the reflection of a relationship, a way of marking the moment. But how do you choose a gift that really resonates, that lasts through the […]
Colors, the language of emotions: understanding their impact on our daily lives
For thousands of years, colors have influenced our perception of the world. They’re not just shades on a palette, but vectors of emotion, revealing personalities and cultural symbols. Color psychology explores how these hues influence our moods, perceptions and even behaviors. To understand this subtle language is to grasp how colors shape our daily experience, […]
Towards emotional, sustainable luxury
In a world where consumption is accelerating and trends follow one another at breakneck speed, an essential question is emerging: what is true luxury today? Is it a question of price, of brand, or is it a deeper quest for authenticity, transmission and connection with people and nature? In this article, we propose to explore […]
Midipy in Sudnly: a story of transmission, humanity and natural materials
There are stories that bring you back to basics. To what really matters. When the Sudnly media took a closer look at our entrepreneurial adventure, it captured with finesse what drives us so deeply: the desire to pass on, to preserve know-how and to put people back at the heart of what we do. It’s […]
Wool: an exceptional natural material for a warm winter
When temperatures drop and winter sets in, we naturally look for solutions to keep us warm and comfortable. Wool, a natural material par excellence, offers incomparable thermal properties. But did you know that each type of wool has its own unique characteristics? Whether it’s sheep’s wool, alpaca, mohair or even cashmere, each brings a particular […]
Midipy’s visual identity evolves
The handover from one generation to the next for Midipy’s management is an opportunity to develop the company’s graphic universe. We are pleased to present the new Midipy logo, which has been redesigned for the3rd time in 26 years. The site’s iconography incorporates both the world of the mountains and the chalet, recalling the origins […]
Midipy drafts its manifesto
The Midipy story has always been led by deep convictions. We wanted to give write them down in the form of a manifesto that brings together our commitments and values. “In many minds, the world of luxury is often associated with individualism and excess. However, we see it differently, as a vehicle for responsibility and […]
Midipy’s management team passes on the family tradition
25 years after Philippe Granet and Denis Paternotte founded Midipy, they passed the torch to their nephews, Eloïse Paternotte and Daniel Dumont. The latter have just returned from a long family trip around the southern hemisphere, during which they came into contact with ancestral craft practices in Laos and Bolivia. Seduced by the quality of […]