{"id":24221,"date":"2025-02-14T10:59:28","date_gmt":"2025-02-14T09:59:28","guid":{"rendered":"https:\/\/www.midipy.fr\/midipy-in-sudnly-a-story-of-transmission-humanity-and-natural-materials\/"},"modified":"2026-04-28T11:22:59","modified_gmt":"2026-04-28T09:22:59","slug":"midipy-a-story-of-travel-nature-and-transmission","status":"publish","type":"post","link":"https:\/\/www.midipy.fr\/en\/midipy-a-story-of-travel-nature-and-transmission\/","title":{"rendered":"Midipy in Sudnly: a story of transmission, humanity and natural materials"},"content":{"rendered":"\n

There are stories that bring you back to basics. To what really matters. When the Sudnly<\/em> media took a closer look at our entrepreneurial adventure, it captured with finesse what drives us so deeply: the desire to pass on, to preserve know-how and to put people back at the heart of what we do. <\/p>\n\n

It’s with great accuracy that the article retraces our life’s journey, from our family’s world tour to the takeover of Midipy, this beautiful Toulouse-based company founded in 1998 by my two uncles, Philippe Granet and Denis Paternotte. A brand which, long before its time, was already championing made in France<\/em>, natural wool from the Pyrenees and local craftsmanship of the highest quality. <\/p>\n\n

Read the article in Sudnly<\/a><\/p>\n\n

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A world tour that changes everything<\/strong><\/h2>\n\n

The journey of initiation we undertook as a family was not an escape, but a return: a return to ourselves, to others, to nature<\/a>. Travelling to different countries across the Southern Hemisphere, forging links with local artisans, sharing simple meals around a fire or a loom, we rediscovered what it means to “live together” and “make with meaning”. <\/p>\n\n

From Luang Prabang to the Andes, ancestral gestures have awakened a deep desire in us to extend this wisdom into our everyday lives. And what could be more obvious than to take over Midipy, a family brand shaped by a love of raw materials and craftsmanship? <\/p>\n\n

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From transmission to renewal<\/strong><\/h2>\n\n

In January 2024, we took over the reins of Midipy<\/a>, respecting the legacy left by our predecessors. Our commitments remain unchanged: undyed virgin wool, genuine leather handcrafted in French workshops, limited series designed to last. <\/p>\n\n

But this new page is also being written in openness: to new stories, to other collaborations, to a strong desire to contribute to a more human, more responsible luxury.<\/p>\n\n

Our adventure is both a continuation and a transformation. A way of combining the ancient and the contemporary, local roots and inspiration from elsewhere. <\/p>\n\n

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There are stories that bring you back to basics. To what really matters. When the Sudnly media took a closer look at our entrepreneurial adventure, it captured with finesse what drives us so deeply: the desire to pass on, to preserve know-how and to put people back at the heart of what we do. It’s […]<\/p>\n","protected":false},"author":3,"featured_media":22307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.midipy.fr\/wp-content\/uploads\/2025\/05\/photo-article-Sudnly.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.midipy.fr\/en\/wp-json\/wp\/v2\/posts\/24221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.midipy.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.midipy.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.midipy.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.midipy.fr\/en\/wp-json\/wp\/v2\/comments?post=24221"}],"version-history":[{"count":1,"href":"https:\/\/www.midipy.fr\/en\/wp-json\/wp\/v2\/posts\/24221\/revisions"}],"predecessor-version":[{"id":24223,"href":"https:\/\/www.midipy.fr\/en\/wp-json\/wp\/v2\/posts\/24221\/revisions\/24223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.midipy.fr\/en\/wp-json\/wp\/v2\/media\/22307"}],"wp:attachment":[{"href":"https:\/\/www.midipy.fr\/en\/wp-json\/wp\/v2\/media?parent=24221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.midipy.fr\/en\/wp-json\/wp\/v2\/categories?post=24221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.midipy.fr\/en\/wp-json\/wp\/v2\/tags?post=24221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}